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P&G Is Open for Innovation

Seeks collaboration with external partners via www.pgconnectdevelop.com

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By: TOM BRANNA

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Procter & Gamble may spend billions each year on research and development, but even the world’s largest consumer products company can’t go it alone. In an effort to speed and simplify external innovation connections, P&G’s Connect+Develop program today launched a new website, www.pgconnectdevelop.com,that will link innovators to top company needs, and P&G business leaders directly to external innovation submissions. In the spirit of C+D, the web...

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